Shopkeeper or Identity-keeper
Piyush Goyal, the Minister of Commerce & Industry, in the centralization oriented government, used an online social media content, in an event titled as Startup Mahakumbh, to provoke the Indian entrepreneurship startup stakeholders for not doing what the Chinese startups were doing with the words, “do you want to remain local shopkeepers (dukhandaar) or do you want to build international scale bharat ki pehchaan (make a name or identity keeper for bharat) startups choice before us!”.